Episode II: 121 Marketing interviews SBM from Coca Cola
This video is part two of the interview between 121 Marketing (Karina Heavey) and Aengus King, Senior Brand Manager of Powerade and Sprite at Coca Cola Ireland. In this episode Aengus talks the recent campaigns that he has worked on: http://www.bebo.com/sprite and http://www.nevergiveup.ie/ We talk about the origin of “JD Quench” who is featured in the Sprite campaign and how to measure the success of the Bebo page.
Episode III is coming soon ….. (keep watching!)
Check out the new Sprite ad that was developed by McCann-Erickson
I think its pretty cool, what do you think!?
Uncategorized | 121marketing April 14, 2009
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By Nick McGivney, April 24, 2009 @ 2:44 am
I have to give kudos to Powerade and Cybercom on the way this campaign drills right down into pretty much every social medium out there. Web, blog, viral with sms, email, personalised video, twitter for the three runners… It joins up beautifully with the atl tv ads too. They just own that colour now. On Sprite, I think the production is top drawer, but I have serious misgivings about the overt sexual tones and the cheesy blaxploitation theme. Yes, I am a bit of a saddo on this one, I know, but I doubt I’m the only one. Can’t see that derailing its success though.