Harvard Video: How to Market in a Recession
Great Video from Harvard Business School.
An interview with John Quelch, Professor, Harvard Business School. In a tough economy, companies can succeed if they understand their customers’ evolving consumption patterns and fine-tune their marketing strategies accordingly.
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By Peter @ Green Apple Media, April 21, 2009 @ 1:17 pm
Interesting report.
By Alex O'Connor, April 25, 2009 @ 3:57 pm
Thought provoking