Susan Boyle’s YouTube success - Why did the video ‘go viral’?
On the 11th of April 2009, Susan Boyle appeared on Britain’s Got Talent and sang “I Dreamed a Dream” from Les Misérables - and she completely blew the audience and judges out of the water with her performance!
Susan has got talent and a great personality but why was she an instant YouTube success? I believe that one of the reasons is that she over-exceeded customer expectations. If your business can learn from her overnight success I think that it would be 1. have a fantastic product, 2. over-exceed customer expectations (this will not be possible to do, all the time!) 3. Have a great story about the company (get your customers to warm to your ‘brand’ so that they will go out of their way to share your story with others).
Susan Doyle proved that it is possible to get over 30million YouTube “hits” in less than seven days!
Something to think about is: What can you do in your organisation to create and market a story that resonates with your customers?
Question for you: Why do you think that Susan Boyle has been an instant success?
Tags: Susan Boyle
Uncategorized | 121marketing April 19, 2009
