Susan Boyle’s YouTube success - Why did the video ‘go viral’?

On the 11th of April 2009, Susan Boyle appeared on Britain’s Got Talent and sang “I Dreamed a Dream” from Les Misérables - and she completely blew the audience and judges out of the water with her performance!

Susan has got talent and a great personality but why was she an instant YouTube success? I believe that one of the reasons is that she over-exceeded customer expectations. If your business can learn from her overnight success I think that it would be 1. have a fantastic product, 2. over-exceed customer expectations (this will not be possible to do, all the time!) 3. Have a great story about the company (get your customers to warm to your ‘brand’ so that they will go out of their way to share your story with others).

Susan Doyle proved that it is possible to get over 30million YouTube “hits” in less than seven days!

Something to think about is: What can you do in your organisation to create and market a story that resonates with your customers?

Question for you: Why do you think that Susan Boyle has been an instant success?

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Welcome 121 Marketers,

Would you like to win €1000 worth of promotional merchandise for you or your company ? AND enjoy a weekend away to the luxurious 4****Dunboyne Castle Hotel & Spa?

Your mission should you choose to accept it:
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Closing date: March 18th 2009

The competition entries will be assessed by a panel of industry experts including:
Judge 1: Bob Gee, MD of Connect Promotions (Sponsor)
Judge 2: Colin Lewis, AIM Marketing Leader of 2008.
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Judge 4: Ruth Guy - Director of Fundraising and Marketing at Barnardos & Winner of the Marketer of the Year 2008
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Thank you to all the judges for their time and expertise and to our sponsors for their great prizes.

Best of luck, 121 marketers!

P.S. Don’t forget to email winner@121biznet.com before March 18th with your entry!